A number of mock up jerseys have been posted to websites purporting to be the new Caps jersey, which remains a closely guarded secret. While virtually all of the jersey pictures have been de-bunked, one jersey in particular may provide a hint as to the new colors, though likely little else. Note: My basis for this is not unfounded, I received the following info back in December from a Caps marketing rep I spoke with during a game.
The Jersey Story:
Apparently the Caps explored a new jersey option before this season. There had a number of jersey designs considered, and the Caps used focus groups made up of long time season ticket holders. None of the designs were very popular, and as a result the team decided to wait for new jersey’s. I asked the marketing rep about the colors, and I was told the Red, White and Blue were coming back but it would be a darker set of colors that would be reminiscent of the Colorado Avalanche or something more “stylized” then the old colors. The following MOCK UP NOT REAL photo matches the color descriptions:
These are purported to be airbrushed replicas of All Start jerseys, but where did the logo come from?
Below is a mock up that came from the Caps message boards and has been making the rounds for some time as a possible jersey. While this may have been one of the designs (I don’t know) I can debunk this one easily, since the NHL is no longer going to have third jersey designs for next year.
Saturday, May 12, 2007
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