Why not more of an effort in Richmond?

Interesting story from the Richmond press about the lack of marketing DC sports team do in Richmond. I appreciate that the Yankees up in Balitmore are more likely to be hockey friendly but there are a number of teams that do well further south. Can it really hurt to try to get a few more peple from Richmond to make treks up for games. Given the few number of games and the fact they are virutalluy all on the weekend, the Redsjkins analogy is not quite fair but why not a special 10 game weekend package or something specially discounted for people in Centrral Virginia?